Increasing consumer awareness of the link between diet and a healthy metabolism is leading more consumers to look for foods and beverages that offer fortification, or functional ingredients, such as good source of omega 3s, vitamins, antioxidants, or other relevant nutrients. Manufacturers are also leveraging fortified/functional as a primary tool for premiumisation, particularly in view of the fact that the wider global cost of living crisis has been limiting volume growth.
In India, 20% of respondents to Euromonitor’s Voice of the Consumer Survey, fielded January-February 2024, claimed, “I am vegan”, while 32% said, “I am vegetarian”, and 24% claimed, “I do not typically eat meat or fish, but will occasionally” – in other words they are flexitarians. A number of consumers in India follow these diets for health reasons, although plant-based consumption is deeply rooted in the religion and culture.
As India has been undergoing development, and its population transitioning from rural to urban areas, there has been a corresponding shift in dietary habits, with an increased dependence on packaged food. This has resulted in a rising number of health issues amongst the population – although it should be noted that India still has lower incidences of many diseases than globally.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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