The local population in Israel will continue to demonstrate growing interest in on-the-go and easy-to-prepare food items whilst simultaneously wanting to maintain a healthy diet. The ongoing change in consumer attitudes and growing focus on the nutritional value of meals will also stimulate further interest in home cooking and the avoidance of fast food.
A key development in consumer demand going into the forecast period is the merging of health and wellness concerns and ethical considerations around social and environmental sustainability and animal welfare. Many consumers are looking to reduce their consumption of meat and dairy products because of concerns about health and wellness, animal welfare and the greater environmental impact of livestock farming compared with arable farming.
The future impact of the red labelling system that was introduced in 2020 is uncertain, as an exemption from red labelling requirements was introduced after the outbreak of the Israel-Hamas War, and there are some doubts as to whether the regulation will be reimposed when the war comes to an end. However, should the red labelling requirements be reintroduced, they are likely to consolidate rising consumer awareness of the potential health impacts of foods containing high levels of sugar, sodium and fat, and further drive demand towards foods with a more natural image.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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