Across the forecast period, Saudi Arabian consumers will continue to assess the nutritional value of many of the foods they eat, looking to align their choices with their desire for a healthier lifestyle. New product development will focus on healthier eating habits, with consumers turning to organic products.
Across the forecast period, discussion is expected to rise surrounding artificial and ultra-processed foods, with media attention often focused on the dangers of these products. This will result in higher sales of natural products, with natural remaining the key claim on the landscape.
In addition to innovations low in sugar, fat and salt, players invest in fortified and functional options to gain appeal. This will see products offering added vitamins and minerals, including calcium and iron, in addition to products high in protein and fibre.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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