As concerns surrounding artificial ingredients continue to rise over the forecast period, with consumers increasingly limiting their intake of ultra-processed foods, the natural claim will drive the most robust retail value sales from 2023-2028. Rising from an already high base, retail sales of natural cooking ingredients and meals are expected to increase at a 7% 2023 constant value CAGR to PLN2.
Claims that focus on specific dietary requirements, such as vegan, plant-based, and vegetarian, are set to drive growth over the forecast period, appealing to consumers who want to change their eating habits to align with ethical, sustainable, and health and wellness goals. The popularity of vegetarian and vegan options is on the rise in Poland, with vegans and vegetarians constituting approximately a tenth of the country's population, with the increasing number of flexitarians further driving growth.
Across the forecast period, fortified options will gain ground as consumers look for ingredients that support overall wellbeing, a strong metabolism, the immune system and gut health. Innovations will increasingly offer fortified and functional ranges, including claims such as high protein, probiotic, or good sources of omega-3.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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