During the forecast period, the development of health and wellness claims will be spurred by manufacturers’ efforts to spark life into cooking ingredients and meals categories. The ready meals category is not as strong in Greece as in other Western countries, for example, due to the fact that Greek households remain fairly traditional, with families eating primarily home cooked meals instead of buying packaged ready meals.
The forecast period is set to see Greek consumers display growing demand for vegan and plant-based products as they exhibit increasing concern for both the environment and animal welfare, as well as health and wellness. There is a general trend towards the consumption of such products in Greece, with a growing number of people adopting a vegan or vegetarian lifestyle.
During the forecast period, consumers are set to deliberately seek out labels claiming a lower salt, sugar or fat content or a higher content of beneficial ingredients. These latter could include products with a high degree of protein (such as almond spreads) or those that improve the immune system and promote preventative health.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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