Plant-based, vegan and vegetarian all offer further growth potential within cooking ingredients and meals in Germany, including meals and soups. While busy consumers demand convenient meal solutions, they also want to ensure that these meals are not detrimental to their health.
Rising awareness of food intolerances in Germany should benefit dietary and free from foods over the forecast period, a trend that is likely to benefit no allergens, which is considered a type of dietary and free from claim, within cooking ingredients and meals. Within cooking ingredients and meals, no allergens claims realised their highest retail value sales in sauces, dips and condiments in 2023.
An increasing number of Germans are set to focus on their health and wellbeing in general, which will influence their purchasing decisions regarding the types of packaged foods they choose. In line with this trend, there will be further growth potential for cooking ingredients and meals with no or low sugar, salt and fat claims, alongside no added sugar.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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