Breakfast remains an important meal in Italian culture, with a traditional focus on sweet products such as jams and preserves. However, continuing the pattern seen towards the end of the review period, there is a growing movement towards healthier options, with consumers becoming increasingly concerned about issues such as diabetes and obesity.
Vegan and plant-based products are likely to increase in popularity as more consumers show an interest in both the environment and animal welfare. There are a growing number of vegans, vegetarians and flexitarians in Italy, many of whom are keen to find new products that can help them to prepare healthy and nutritious meals without spending hours in the kitchen.
Increasing awareness of the links between diet, a healthy metabolism and immune health is expected to lead more consumers to look for cooking ingredients and meals that suggest specific health benefits. Italy has one of the oldest and fastest ageing populations in the world and, as such, there is strong demand for products that can help boost immunity, as well as products which support healthy ageing.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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