Following years of growth, the demand for natural products was hampered towards the end of the review period by unprecedented inflation in Spain and supply shortages caused by the war in Ukraine. Price came to the fore at the end of the review period, forcing many local consumers to trade down.
Products carrying the plant-based claim are likely to increase in popularity as more Spaniards become interested in both the environment and animal welfare, as well as health and wellness, resulting in a rising number of flexitarians considering plant-based options when planning meals. This trend helps to expand the target audience for products carrying the plant-based claim.
The legislative initiative on regulating and controlling advertising for foods and beverages high in fat, sodium, sugars, and salt targeted at children, announced in March 2022, has faced significant delays. Initially designed to limit ads for such products to children under 16, the regulation has yet to be implemented due to political disagreements and early elections.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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