Consumer interest in health and wellness cooking ingredients and meals is expected to continue well into the forecast period in the US, mainly driven by changes in lifestyle and public health pressure. Value-added claims such as brain health, skin health, and digestive health are set to see growth, as consumers look for products that offer a more holistic take on health, rather than just cutting back on one specific nutrient.
An increasing number of consumers in the US are examining their diet more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods. More consumers are becoming aware of the health benefits of consuming fewer animal-based products, which is expected to drive the rising popularity of vegan and plant-based products in the forecast period.
Increasing awareness of the links between diet, a healthy metabolism, and immune health are expected to encourage more US consumers to look for foods that suggest specific health benefits. This was seen in the review period during the pandemic, and further growth is expected in the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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