Health and wellness claims within cooking ingredients and meals are set to remain popular in the forecast period, with a positive performance expected, although growth is likely to slow. An increasing number of consumers are looking for healthier products, especially given the high rates of overweight and obesity in the country compared with the global average.
Dietary and free from is set to see rising demand in health and wellness cooking ingredients and meals over the forecast period, as consumers look to avoid potentially harmful traditional ingredients in foods. Gluten free, which is considered a type of dietary and free from claim, is therefore expected to remain the strongest claim in the category over the forecast period.
Vegetarian, vegan, and plant-based cooking ingredients and meals have been becoming more popular in Brazil, not just amongst people who follow a meat-free diet for health or animal welfare reasons, but also amongst flexitarians, who reduce their consumption of meat but do not eliminate it entirely. Entire product lines are now vegan, vegetarian or plant-based, and such products are expected to see dynamic growth within cooking ingredients and meals in the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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