Health and wellness trends will continue to shape innovations in cooking ingredients and meals across the forecast period, with raising interest in low-fat, reduced-sugar, natural, organic and vegan products gaining ground. Interest in vegan and plant-based food will rise as consumers become increasingly concerned about sustainability and animal welfare.
Following innovations in reduced sugar sweet spreads over the review period, natural sweet spreads will record the strongest retail value growth over the forecast period. Sweet spreads are often consumed at breakfast in Austria, with many consumers keen to have a nutritionally aware breakfast, setting them up for the day.
Many consumers have become concerned with ultra-processed food. While the fast pace of life increases the consumption of convenience food, at the same time, consumers are focused on making sure adequate nutrition is met.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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