Demand for low sugar and no added sugar cooking ingredients and meals looks set to grow steadily throughout the forecast period, as Finns increasingly recognise that being overweight or obese can put them at greater risk of developing serious illnesses such as heart disease, type 2 diabetes and various cancers. Products with these claims are expected to perform particularly well in sweet spreads, where most players are updating their portfolios to keep pace with changing consumer preferences.
More Finns are now consciously reducing their consumption of meat or forgoing it completely, primarily for health reasons but also due to concerns about environmental sustainability and animal welfare. Accordingly, plant-based and vegan are projected to be among the better performing health and wellness claims within cooking ingredients and meals in terms of value sales growth at constant 2023 prices and retail volume sales growth over the forecast period.
Products positioned as offering skin health benefits are expected to become more widely available and popular in cooking ingredients and meals over the forecast period. This is partly due to rising image-consciousness in Finland, a trend that is especially visible among younger demographics and heavily influenced by growing use of social media.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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