While the near future may not show the same kind of growth peaks that cooking ingredients and meals experienced during COVID-19-era home seclusion, certain claims still offer potential; health and wellness trends and need for convenience will dictate demand in the coming years. However, with the resumption of foodservice and inflationary pressures pushing up value sales, volume sales for many claims in cooking ingredients and meals are stagnating and some are set to decline, including low fat, no fat and no sugar cooking ingredients and meals, as well as lactose free, superfruit, brain health and memory and digestive health cooking ingredients and meals.
Vegan, vegetarian and plant-based products are likely to gain ground in the coming years, as more Canadians become interested in both the environment and animal welfare. This should benefit dietary and free from claims in cooking ingredients and meals.
Beyond convenience, health-conscious Canadians are looking to make sustainable and long-term lifestyle changes to accommodate healthy living and are showing a sharpened focus on preventative healthcare in their consumption choices. Dietary and free from cooking ingredients, as well as meals accompanied by claims like gluten free, dairy free and keto, will be key for these consumers, as are fortified and functional products featuring probiotics and a variety of vitamins and minerals.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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