More people in Indonesia are adopting vegetarian, vegan and flexitarians diets, mainly for the sake of their health but also because of growing concerns about animal welfare and the negative environmental impact of the meat industry. This trend – which is most visible among younger demographics – should ensure plant-based and vegan cooking ingredients and meals continue to gain popularity in the country over the forecast period.
Natural is poised to remain the leading health and wellness claim in cooking ingredients and meals in volume and value terms by some distance over the forecast period. It also looks set to record the largest absolute increase in value sales (at constant 2023 prices) over the forecast period, which are projected to rise by a total of IDR2, 566.
Sales of edible oils with health and wellness claims are expected to see strong growth over the forecast period. Categories that are perceived to be healthier than palm oil, including olive oil, corn oil and soy oil, are expected to register positive growth in the forecast period, both in terms of value and volume.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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