Colour cosmetics in Vietnam is set to see robust growth throughout the forecast period, in both volume and current value terms, with expansion primarily driven by higher incomes and rising emphasis on personal grooming and appearance, particularly among teenagers and those in their 20s, who are often heavily influenced by social media trends. Beauty-focused TikTok influencers are encouraging people to incorporate colour cosmetics into their lives at an earlier age and with more frequency.
The trend towards sustainable beauty is driving increased demand for nourishing colour cosmetics, as consumers are using these products in their daily routines. There is a growing preference for foundations, BB creams and CC creams with high sun protection levels (50 SPF++++) and moisturising properties, catering not only to outdoor make-up needs but also to office workers who spend prolonged hours in front of computer screens.
With the rapid acceleration of e-commerce in recent years, the number of brands with official online stores has significantly increased, as has the offer of a growing range of promotions, deep discounts on double-days or other occasions, and other incentives to keep consumers coming back for more.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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