To bolster volume sales and drive profits, numerous brands have implemented new sales strategies and explored new distribution opportunities, with leading retailers taking up the reigns. For example, Rossmann hosted its inaugural Rossmann Beauty Expo in 2023, focusing on trends such as no-make-up make-up, fake eyelashes, cloud make-up, lip contouring, and colour consulting, with it aiming to engage with customers more intimately.
Convenience is likely to become an increasingly important sales point over the forecast period as consumers lead increasingly busy lives. Following this trend, Helia-D partnered with celebrity TV presenter Ördög Nóra to develop innovative products like a convenient home nail polish gel collection with UV-lamp and a multifunctional duo eye shadow applicator pen under the NORA Beauty line.
Consumers in Hungary are showing an increasing appreciation of the benefits of shopping online. Platforms like douglas.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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