Colour cosmetics in France is expected to return to volume growth in the forecast period, and maintain slow and stable current value growth, although sales are still not expected to return to the pre-pandemic level by either measure at any point in the forecast period. However, certain segments are expected to offer strong opportunities for growth.
Beauty and personal care is witnessing an increasing focus on corporate responsibility, to shape a brighter future for new generations. Also on the consumer side, the sourcing of products has become as important as the packaging.
With the rise of e-commerce and the growing importance of convenience during the shopping experience, many retailers are making efforts to enhance the purchasing journey for their customers. In an era in which visuality has gained so much importance, with augmented reality (AR) technology, the look of colour cosmetics can now be tried before physically reaching the user’s hands.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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