Colour cosmetics is projected to register positive, if moderate, retail volume and value (constant 2023 prices) growth over the forecast period. Usage and demand are set to benefit as consumers continue to resume pre-pandemic habits and behaviours more fully, such as working and generally spending more time away from home along with social occasions and events.
Manufacturers are expected to increase the frequency of new product launches and innovation in the forecast period to stimulate interest and retail value growth. There is likely to be a growing range of natural products that are free from micro-plastics and potentially harmful and unnecessary chemicals, as well as longer-lasting products, such as non-smearing, super-stay facial make-up with light textures, lip products and mascara.
Beauty specialists and department stores (with cosmetics departments) continued to lead the distribution of colour cosmetics in 2023. Consumers value professional advice, product presentations and samples in order to decide which products suit them best and fit their individual needs and preferences.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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