Average incomes are expected to rise in Bulgaria over the forthcoming period, providing stronger growth potential for premium colour cosmetics. This trend will be further supported by retailers like Douglas, Notino, and Sephora, which primarily distribute premium brands in Bulgaria.
Since the COVID-19 pandemic, e-commerce has almost doubled its retail value share in colour cosmetics and the channel is expected to gain further value share in the years ahead. Online shopping is becoming more popular among Gen Z and Gen Alpha, but also among older consumers in Bulgaria.
Sustainability is a growing issue that is gaining more attention from consumers. However, this is expected to change in the upcoming years, as younger demographics are becoming more aware of the impact different products have on the environment.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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