The development of retail infrastructure in Kazakhstan will be a key driver for the colour cosmetics category. The expansion of established chains like Golden Apple, particularly in the capital city, will provide consumers with access to a wider range of products across various price points.
The lip care category, which suffered significantly during the pandemic, is expected to continue its recovery in the foreseeable future. Manufacturers will play a crucial role in stimulating this growth by offering innovative products and expanding their product range.
BB/CC creams, considered a staple in daily makeup routines, have the potential for significant sales growth in the coming years. Their popularity stems from their multifunctional nature, offering a lightweight texture that creates a natural makeup base while simultaneously softening the skin and providing sun protection through SPF filters.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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