Colour cosmetics positioned as having functional benefits in terms of general skin health and the alleviation of specific dermatological conditions are expected to become more popular over the forecast period, particularly in facial make-up categories. Examples include Revlon products that contain hyaluronic acid, as well as the Almay range, which offers hypoallergenic varieties for skin that is sensitive and prone to acne, dryness, irritation etc.
Social media will continue to gain importance in the marketing strategies of colour cosmetics producers over the forecast period. Most notably, companies are expected to increase promotional activities via TikTok, as this platform is hugely popular with younger demographics and has more competitive advertising rates than rivals such as Instagram and Facebook.
With health and sustainability concerns increasingly shaping the choices of Costa Ricans, clean label colour cosmetics that are mainly made from natural raw materials and contain fewer or no synthetic chemicals should continue to attract growing attention over the forecast period. One player well placed to capitalise on this trend is Mineral Fusion, a manufacturer of mineral-based make-up products that are free from artificial colours and fragrances, parabens and phthalates.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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