Colour cosmetics in the Philippines is projected to be one of the most dynamic categories within beauty and personal care in the Philippines over the forecast period. Sales should also benefit from a more stable economic situation, alongside the easing of inflation.
Retail e-commerce will continue to win share in colour cosmetics. Further innovation, in terms of digitalisation and “virtual try-ons”, is expected and this will likely attract tech-savvy younger consumers who are more confident in using this technology, especially if they have had a positive experience.
In terms of the competitive landscape, home-grown brands such as Sunnies, Barenbliss, Ellana, GWRM and Issy & Co are likely to build a stronger presence in the Philippines during the forecast period. These products are particularly popular if they match local skin tones and are affordably priced within the mass market.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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