The forecast period began with bad news for Ecuador’s colour cosmetics brands as the major insecurity issues that have spread through Ecuador have forced the government to implement nationwide nightly curfews. This involves a ban on people leaving their homes after 23.
During the COVID-19 pandemic, the limited interest that most consumers showed towards colour cosmetics led to many of the category’s leading players to stop importing these products due to flagging demand. This resulted in there being a far narrower range of products being available in the category.
As the influence of social media continues to build in Ecuador, it is emerging as one of the most important channels for the promotion of colour cosmetics. Influencers are a particularly important element of the online marketing of colour cosmetics as they present brands with the opportunity to show their products in the best possible light via real demonstrations of their usage and effects.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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