Colour cosmetics is expected to maintain positive growth over the forecast period, in both value and volume terms, albeit at slower rates of growth than seen currently. Lip products will remain popular, whether used with a more simplified make-up look with a focus on lips and skin, or whether used with a full face of make-up.
Colour cosmetics and skin care are expected to intertwine even more closely in the future. The blurring of boundaries between facial make-up, sun care, and skin care is already a common trend, and is anticipated to intensify further.
Social media and e-commerce will continue to play a key role in shaping the future of colour cosmetics. Digital platforms are crucial for establishing new brands, reaching consumers, and driving brand loyalty, especially among younger demographics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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