Except for nail products, whose performance has been stagnant since the pandemic due to a return to salons, growth is anticipated across the other categories of colour cosmetics over the forecast period.
The role of social media platforms (notably TikTok and Instagram), which already significantly impact colour cosmetics trends, is set to accelerate further over the forecast period, and viral trends will emanate from GenZ content creators and niche influencers. With increasing consumer awareness about skin types, customised beauty treatments, formulations, and supplements allow for unique requirements to be catered for.
Popular trends during 2023, like “skinification”, sustainability and inclusivity, are expected to accelerate over the forecast period. Local consumers will be increasingly keen to choose face make-up products that include care claims, and this” will boost sales of creams with natural ingredients and non-comedogenic foundations.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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