Saudi Arabia is seeing an increase in the number of Saudi women joining the workforce which is expected to continue supporting the growth of colour cosmetics over the forecast period. This is partly due to the positive impact this is having on household income in Saudi Arabia.
Retailers of colour cosmetics will likely increasingly utilise new technologies such as livestreaming via social media, virtual reality (VR) and augmented reality (AR), as they seek to keep younger consumers engaged. Livestreaming combines the option of instantly purchasing a featured product with audience participation via a chat function or reaction buttons.
Retail e-commerce is expected to make further inroads in colour cosmetics in Saudi Arabia over the forecast period with pure online retailers competing with those following an omnichannel model. New technology means it is now possible for consumers to try products on virtually through apps and some online stores.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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