Colour cosmetics is set to see slow but strong current value growth in China in the forecast period, exceeding the 2021 level of sales as early as 2024. Premium colour cosmetics is expected to outperform mass moving forward, although the difference in current value growth rates is only expected to be minimal.
In 2023, the end of the zero-COVID policy marked a return to normal offline consumption activities. This favoured store-based distribution channels, yet retail e-commerce continued to gain share, albeit at a slower pace, while offline channels, while experiencing a degree of recovery and overall growth, continued to lose share.
In addition to the nude and clean make-up trends, the colour cosmetics category, being closely aligned with the fashion industry, is witnessing a surge in popularity for retro styles. During the pandemic, nude and clean make-up emerged as top trends not only in China, but across East Asia and globally.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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