Although colour cosmetics is projected to see a modest decline in retail volume sales and flat retail current value (constant 2023 prices) growth in 2024, the outlook is positive. Overall, colour cosmetics is expected to see growth rates rise incrementally through the forecast period as consumer purchasing power recovers and the Dutch population rises.
Over the forecast period, a shift from mass to premium colour cosmetics is anticipated. Although some mass brands and retailers, including Essence, Catrice and Kiko Milano, are predicted to continue to perform well over the forecast period, the overall trend of the growing popularity of premium colour cosmetics.
On the other hand, nail polish (premium and mass) is set to struggle to stimulate retail volume growth over the forecast period. The main reason is that more permanent alternatives to nail polish are predicted to become even more popular.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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