Heading into the forecast period, many South Africans are likely to remain under financial strain, and will look at multiple ways to save money. At one stage, consumers were reducing the number of products that they used and were only buying the most essential ones that they could not leave out of their cosmetics routines.
Although colour cosmetics might not be a priority for many local consumers, apparel and footwear still remains essential. With that in mind, Essence has expanded into the fashion retailer Ackermans.
An increasing number of South Africans are starting to purchase colour cosmetics from e-commerce platform Shein. The latter’s colour cosmetics line, called She Glam, has been well-received in South Africa.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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