Colour cosmetics in India is set to maintain dynamic retail current value growth throughout the forecast period, with higher growth anticipated for the premium segment. In recent times, there has been a notable influx of premium brands into the Indian market, driven by the surging demand amongst Indian consumers for international labels.
While offline retail remains the dominant channel for sales of colour cosmetics in India, retail e-commerce is rapidly gaining momentum. In 2023, around 28% of sales of colour cosmetics in India were attributed to e-commerce platforms, with projections indicating a surge to 43% by 2028.
The current share of premium beauty and personal care products in the Indian market is lower than that in other Asian countries. However, with increasing awareness and a favourable economic landscape, there has been a noticeable surge in premiumisation, particularly in colour cosmetics, and this is set to continue.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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