In 2023, tobacco in Jordan has seen growth in current value sales, largely due to consumers shifting from cigarettes to more expensive alternatives. Although cigarette volumes experienced a slight decline as consumers moved towards reduced-risk products, this was counterbalanced by manufacturers increasing cigarette prices.
In 2023, consumers in Jordan's tobacco industry are increasingly shifting towards heated tobacco and vapes, leading to a slight decline in cigarette volume sales. To counterbalance this trend, cigarette producers have raised their prices, resulting in an overall growth in the current value sales of cigarettes during the year.
Generally speaking, Jordanians are heavy smokers, and 66% of adult males and 17% of adult females smoke on a regular basis, according to a recent study conducted by the Government of Jordan and the World Health Organization. However, recent years have seen many smokers migrating away from cigarettes towards e-vapour products and heated tobacco, both of which are particularly popular among young adults.
Spreading awareness of the potential long-term health risks of cigarette smoking has motivated many of the affluent middle-income and high-income residents of West Amman to shift away from cigarettes and towards heated tobacco.
In general, Jordan’s transportation infrastructure is robust, with the country's road network being well-maintained and extensive. Therefore, tobacco distributors generally experience no problems maintaining a consistent presence on retail shelves.
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Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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