The tobacco industry in Kenya in 2023 continued to face significant challenges from illicit trade and regulatory uncertainties. This is impacting major players such as Mastermind Tobacco (K) Ltd and British American Tobacco Kenya Ltd, leading to suppressed profits.
The ongoing threat of illicit trade and counterfeit products continues to pose a challenge to local producers. The tobacco industry in Kenya is grappling with the pervasive issue of illicit trade, particularly from neighbouring countries like Uganda and Tanzania.
British American Tobacco Kenya Ltd maintains its strong overall company lead in tobacco in Kenya, holding close to three-quarters of all company share, thanks to its diverse range of cigarette brands, strong distribution network, and continuous product innovation to meet consumer demands. However, the company is said to have reported a decline in net profits for 2023, attributed to various factors including geopolitical disruptions, currency devaluation, and rising tax rates.
In Kenya, the retailing landscape for tobacco products is witnessing a notable shift towards online platforms and e-commerce channels. With the increasing penetration of internet services and the growing popularity of online shopping, consumers are now more inclined to purchase tobacco products through digital platforms.
Looking into the future of tobacco in Kenya, several trends and developments are expected to shape the industry. First, there is likely to be a continued emphasis on diversification and innovation, with companies focusing on introducing “less harmful” alternatives and addressing affordability concerns.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tobacco industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!