In 2023, tobacco continued to record a positive performance in Vietnam despite the fact that the country experienced challenging economic conditions and considerable inflationary pressure. Many Vietnamese consumers maintained their habit of smoking tobacco products as a way to relieve stress.
2023 was a quiet year for innovation in tobacco products in Vietnam. In fact, in the context of the challenging economic environment, key players preferred to focus on strengthening retail distribution and cutting operating costs.
Domestic brand, Vinataba (Vietnam National Tobacco Corp (Vinataba)), maintained its leading place in tobacco overall, along with top places in both cigarettes and cigars (being the most popular forms of tobacco products in Vietnam) in 2023. Indeed, as a domestic player, Vinataba sees support from the government in the country.
In 2023, convenience stores in major cities such as Ho Chi Minh and Hanoi became more prominent in the retailing of cigarettes. This was due largely to the general rapid expansion of convenience stores in Vietnam, particularly in urban areas.
Over the forecast period, tobacco is expected to see slower growth in Vietnam than in the review period due to the rising health awareness of the general public. The tobacco industry will face various challenges, including a continued implementation of tobacco control policies and regulations in the country, which may suppress overall growth.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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