Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders and deficiencies in enforcement measures.
Despite ongoing challenges, several key trends emerged in Cameroon's tobacco landscape in 2023. Firstly, the persistent issue of cigarette smuggling continued to dominate headlines, with recent customs operations revealing the extent of illicit trade activities.
British American Tobacco Plc continued to hold on to its strong leadership position, due to high brand awareness and consumer loyalty. Poor performance of its premium brand Benson & Hedges and supply issues of its mid-priced brand L&B Menthol was offset by the strong performance of its economy brand Rothmans.
The distribution of cigarettes in Cameroon primarily occurs through street vendors and kiosks, with most cigarettes sold individually rather than in packs. Other distribution channels, such as forecourts, have lost market value as they do not provide the option to purchase cigarettes individually.
As the tobacco landscape in Cameroon evolves, several key trends and potential developments shape the industry's future trajectory.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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