In 2023, Ghana's tobacco industry demonstrates resilience with marginal demand increases across categories, primarily driven by continuous price hikes of tobacco products. However, this trend negatively impacts volume sales.
In 2023, Ghana's tobacco industry remains resilient, with marginal increases in demand across categories despite continuous price hikes. These price increases are negatively impacting volume consumption, sales, and profit margins for tobacco businesses.
Smoking is not popular in Ghana, with few Ghanaians smoking and most regarding smoking as unhealthy and antisocial. Smoking among women has always been frowned upon but even male smokers are facing heavy and increasing pressure to quit.
In 2023, Ghana's economic challenges include rising inflation, increased business taxes, and higher import duties, which are driving up consumer prices of tobacco products while purchasing power remains low. As a result, consumers are shifting towards more affordable brands and reducing their daily cigarette consumption.
In 2023, the logistics and infrastructure landscape for tobacco products in Ghana is increasingly oriented towards e-commerce sales, particularly for shisha flavours and accessories. Platforms like Facebook, Instagram, and WhatsApp are becoming key channels for marketing and sales, reflecting a shift towards digital commerce.
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Understand the latest market trends and future growth opportunities for the Tobacco industry in Ghana with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tobacco industry in Ghana, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tobacco
Passport Tobacco covers the seven major tobacco categories: Cigarettes, Cigars & Cigarillos, Smoking tobacco (made up of Pipe tobacco and RYO tobacco), Smokeless Tobacco (snuff and chewing tobacco), E-Vapour Products (closed and open); Heated Tobacco; and Tobacco Free Oral Nicotine. Smoking paraphernalia such as pipes, rolling papers, lighters or matches, etc., are not included, nor are nicotine replacement therapy (NRT) products, which are part of Euromonitor's Passport Consumer Healthcare database.
See All of Our DefinitionsThis report originates from Passport, our Tobacco research and analysis database.
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