E-commerce experienced significant growth in general in Croatia over the review period, with a huge surge seen in demand for online shopping at the peak of the COVID-19 pandemic during 2020 and 2021. Despite a slowdown in growth during 2022 and 2023, purchases completed over the internet are expected to continue playing an important role in the distribution of baby and child-specific products over the forecast period.
The forecast period is expected to see discretionary spending under pressure in Croatia due to high inflation as the cost of living continues to rise steeply. Despite the expectation that economic recovery during the forecast period will ease pressure on consumer spending, many local people are expected to continue to constantly seek value for money and look for lower priced alternatives and good deals, wherever possible.
Towards the end of the review period, the birth rate in Croatia continued to fall and a similar downwards trajectory is projected for the national birth rate throughout the forecast period. While retail volume sales growth is likely to be modest in light of the gradual decline being seen in the birth rate, the anticipated increase in average unit prices due to elevated inflation is set to ensure positive retail value growth over the forecast period in current terms.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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