Baby and child-specific products is home to few players, and no significant changes are expected in the forecast period. Nonetheless, segmentation (targeting babies, younger children, and “tweens”) and new concepts supporting the search for natural and environmentally friendly products are likely to continue to emerge, generating additional value to consumers and profit to retailers and brand owners.
During the forecast period, manufacturers will increasingly seek to launch licensed products featuring brands from popular TV series, such as Stranger Things and Wednesday, as well as looking to reach children and their parents via YouTube or TikTok, which have become key sources of entertainment and information. Children are expected to have more influence on day-to-day purchasing decisions due to the new parenting trend in which parents give greater freedom to their children in order to help to develop their personalities.
The baby and child-specific products category could see a reduction in consumer demand in the medium to long term. According to DANE’s statistics, registered births in 2023 were at the lowest level since 2012.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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