Sales in baby and child-specific products will be driven by baseline demand over the forecast period, with declining birthrates contributing to the somewhat sluggish expected performance. Value, although predicted to be stronger, will also be affected by this trend.
Private label is notable in baby and child-specific products, for example as seen with brands such as babylove and DM (dm-Drogerie Markt GmbH & Co KG), Baby Dream and Rossmann (Dirk Rossmann GmbH), Mamia (Aldi Group), Cien (Lidl Stiftung & Co KG), Elkos (Edeka Group), and more. Private labels continue to expand and launch more sophisticated products, along with those which offer an eco-friendly and skin-kind positioning.
Baby and child-specific sun care is likely to remain dynamic during the forecast period, mainly due to the anticipated hot weather during springs and summers, and the growing awareness among consumers regarding the dangers of sun exposure. With this increasing awareness of the detrimental effects of UV radiation on young skin, parents are placing greater emphasis on protecting their children from sun damage, driving demand for specialised sun care solutions tailored to their needs.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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