Baby and child-specific products faces muted growth in the upcoming period with the falling birth rate reducing the consumer base. Various unfavourable social and economic factors are set to continue to discourage young adults in Latvia from having babies and starting families, including harsh economic conditions for low-income households and the high rate of emigration among young adults, especially graduates.
In many cases, parents tend to trust the advice of pharmacists over regular sales consultants in retailers. As a result, pharmacy sales of baby and child-specific products are expected to remain steady in the forecast period.
As children grow up, parents are often willing to forgo child-specific toiletries for generic options or those positioned for the family. Bath and shower products for babies are easily replaced by regular products for adults in the later stages of development.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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