Baby and child-specific products is anticipated to record a flat performance over the course of the forecast period, with certain categories expected to grow marginally and others experiencing steady declines in value and volume. The UK's ongoing decline in the birth rate will be the main factor behind the category's weak development.
One of the primary factors negatively impacting demand for medicated baby and child-specific products in the UK, in addition to nappy (diaper) rash treatments, is the desire to avoid standard products as much as possible, due to the potential for synthetic chemicals to have unfavourable effects if used excessively. As a result, they are constantly searching for products that contain fewer chemicals and more natural ingredients.
As with most beauty and personal care categories in the UK, the lines between beauty and wellness are also blurring for baby and child-specific products. Since the pandemic, consumers have started to create rituals or routines with their babies as a way to bond and be close to them, while also introducing them to the world of wellness.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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