While the review period saw significant investment in advertising in baby and child-specific products, this trend is unlikely to continue into the forecast period. 2023 saw limited investment in advertising campaigns among category players and this can be seen as a reflection of the much more cautious approach to spending and restricted marketing budgets within the context off the current adverse economic situation in Ecuador.
While positive volume growth is expected to be registered in baby and child-specific products over the forecast period, growth rates are set to remain quite modest and this is mainly because of the falling birth rate, which is set to mean a diminishing consumer base for the category. Young adults living in Ecuador are increasingly deciding to have fewer children and they are delaying starting a family until they have achieved some level of financial independence.
Many Ecuadorian parents are increasingly concerned about the composition of the products they use for their children. Many of them increasingly realise that standard products designed to be used by adults can be very harsh on their children's delicate skin, although the scope of this awareness is still fairly limited.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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