The increase in the birth rate is a very important indicator for retail volume development over the forecast period. The birth rate in 2022 and 2023 was lower than in 2021, which saw a significant rise due to pandemic conditions.
Over the forecast period, baby and child-specific skin care is expected to perform relatively well in retail value (constant 2023 prices) growth terms. Baby and child-specific hair care and toiletries are expected to see a decline in the first half of the forecast period, because of slower birth rates in 2022 and 2023 and the heavy pressure on the purchasing power of Dutch consumers.
Over the forecast period, high-end clean label and natural brands are expected to increase the pressure on the leading brand Zwitsal. The presence of natural-positioned brands like Naïf and Weleda is likely to expand, and they are set to become mainstream brands.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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