Baby and child-specific products in France faces a significant challenge from the ongoing decline in the number of newborns, with a negative volume CAGR expected in the forecast period, along with a low current value CAGR. Despite France historically maintaining one of the highest birth rates in Europe, recent trends indicate a sustained decrease in the birth rate, which will pose a threat to sales within this category.
Baby and child-specific products was one of the categories that was highly affected by the economic uncertainty and inflationary pressures in 2023. Volumes fell compared with the previous year, although value growth remained just positive.
In 2023, baby and child-specific products in France witnessed a significant shift towards clean formulae, ingredient transparency, and all things natural. This trend reflects growing consumer demand for products that prioritise safety, efficacy, and environmental sustainability, and is expected to continue in the forecast period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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