Baby and child-specific products will see positive value growth over the forecast period. A recovery of the birth rate is expected during the forecast period as individuals adapt to new living conditions and secure their own homes.
Baby and child-specific sun care will be the most dynamic category over the forecast period, albeit partly because it was the most badly affected in 2022, when it recorded the deepest drop in sales. Further evolving consumer interest in healthy lifestyles and the need for adequate sun protection for younger children with gentle yet effective formulations will contribute to its dynamic performance.
The share of private label is not expected to increase in the forecast period. Even in times of economic uncertainty or crisis, consumers exhibit a reluctance to compromise on the quality and safety of baby and child-specific products.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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