After a small decline during the COVID-19 pandemic, birth rates are once again rising in Denmark and are expected to continue to grow over the forecast period. This will support demand for baby and child-specific products, resulting in positive retail volume and constant value growth over the forecast period.
Organic and natural products are becoming the norm in baby and child-specific products in Denmark with the availability of cheaper organic and natural products expected to increase over the forecast period. Private label will play a role in the evolution of cheaper natural offerings in which many parents already have a good deal of trust.
E-commerce is expected to remain the fastest growing distribution channel for baby and child-specific products over the forecast period, gaining value share at the cost of all other retailers. In 2023, e-commerce generated one-quarter of value sales with the pandemic acting as a growth catalyst in the review period.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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