Birth rates are expected to be negative across the forecast period, with some families having placed family planning on hold during a time of economic strain. As such, this will challenge sales as the target audience reduces.
Baby and child-specific skin care products are set to remain a key driver of growth, with parents willing to pay higher prices for these goods. A wide range of products are available in skin care, from pharmacies to local organic brands.
With the arrival of Lidl in Estonia in 2022, private label is placed in a strong position to improve its share over the forecast period. Lidl has also established itself in Lithuania and Latvia and has been hugely successful in these countries, with consumers appreciating the high quality and affordable price.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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