In the forecast period, volume growth in baby care is expected to continue to be dampened by the contraction of the category’s consumer base. Exacerbating the adverse impact of the unfavourable demographic trends is the ongoing economic slowdown, which has had a negative influence in two ways.
The deceleration of Morocco’s population growth in recent years is likely to continue having a negative impact on demand for baby and child-specific products long after the forecast period as there are numerous long-term demographic trends which suggest structural shifts in the country’s population over the longer term. While much of the Moroccan population lives in traditional communities where birth rates remain high, Moroccan society is becoming increasingly modern, urban and international in outlook.
Baby wipes is expected to see ongoing growth over the forecast period, as it is still in its developmental stage and therefore offers much room for growth. Moreover, baby wipes have versatile functions as they can also be used by adults for personal hygiene given the poor sanitary standards in public toilets and lack of facilities such as soap, tissue and sometimes even water.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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