Despite the demographic trend of a declining birth rate in Guatemala, baby and child-specific products holds potential for further expansion and will see solid growth in both volume and current value terms throughout the forecast period. Average per capita spending on category products in 2023 was estimated to be only 50% of seen Latin American countries, meaning room to rise.
Previous generations of Guatemalan parents tended to apply sunscreen to their children when purchasing power permitted and on specific occasions such as during outdoor sports or recreational activities – usually during school and summer holidays. Although there are still income limitations for a significant percentage of the population, these indicators are improving, and the number of households enjoying the possibility of purchasing products considered non-essential is increasing.
It is becoming more common among middle- and high-income parents in Guatemala to inform themselves with regard to compounds and ingredients that can benefit or harm their children, in personal care products as well as in food. Within baby and child-specific products, some parents are specifically seeking out options that are free from parabens and synthetics and shifting towards natural ingredients instead.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!