Sales of baby and child-specific products are expected to decline in both value (at constant 2023 prices) and volume terms over the forecast period. This is largely due to Italy’s rapidly falling birth rates, with the population aged 0-11 years set to decline from 5.
E-commerce continued to gain share in baby and child-specific products in 2023 and it is set to remain a dynamic channel in the short term. This is due to families turning to the online channel as they look for lower prices and discounted items.
Family-oriented products are anticipated to experience growth, particularly in the near future, as financially constrained parents seek to minimise their spending, thereby favouring larger pack sizes of family-friendly items. These products stand out for their perceived value, as they cater to the needs of the entire family and frequently address specific concerns, like sensitive skin.
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Understand the latest market trends and future growth opportunities for the Baby and Child-specific Products industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Baby and Child-specific Products industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baby and Child-specific Products
Includes products for babies and toddlers aged 0-3 years and products for children under 11 years of age. Adult products with a secondary claim such as ‘suitable for children and sensitive skins’, are not included.
See All of Our DefinitionsThis report originates from Passport, our Baby and Child-specific Products research and analysis database.
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