Consumer Health in Pakistan

October 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Consumer Health industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Analgesics
  • Cough, Cold and Allergy Remedies
  • Digestive Remedies
  • Dermatologicals
  • NRT Smoking Cessation Aids
  • Sleep Aids
  • Eye Care
  • Wound Care
  • Vitamins
  • Dietary Supplements
  • Weight Management
  • Sports Nutrition
  • Herbal/Traditional Products
  • Paediatric Consumer Health

If you're in the Consumer Health industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Consumer Health in Pakistan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Consumer Health in Pakistan?
  • Which are the leading brands in Consumer Health in Pakistan?
  • How are products distributed in Consumer Health in Pakistan?
  • How has the regulatory and operating environment for Consumer Health changed in Pakistan?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Consumer Health
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Consumer Health in Pakistan

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DISCLAIMER

DEFINITIONS

Summary 1 Research Sources

Analgesics in Pakistan

KEY DATA FINDINGS

GSK threatens to pull out of Pakistan
Multinational brands retain leadership
Analgesics face shortages in 2023
Population growth supports volume growth over forecast period
Pharmacies continue to be significant channel
Consumers shun value-added benefits, as long as inflation remains high
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

Cough, Cold and Allergy (Hay Fever) Remedies in Pakistan

KEY DATA FINDINGS

Increased demand for OTC medications
Procter & Gamble maintains its lead in 2023
Health and personal care stores still dominate distribution
Promising outlook over forecast period
Increasing competition from traditional herbal remedies
Pollution and climate change lead to growth in value sales of hay fever remedies
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

Dermatologicals in Pakistan

KEY DATA FINDINGS

Continuing prevalence of common skin conditions drives volume sales
Selsun medicated shampoo gives Abbott the lead
Topical germicidals/antiseptics best performer in 2023
Moderate growth over forecast period
Local companies gain some value share
Increasing demand for more personalised skin care products
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 28 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

Digestive Remedies in Pakistan

KEY DATA FINDINGS

Modern lifestyles drive demand for digestive remedies
Sanofi-Aventis continues to lead
Contaminated drinking water contributes to digestive problems
Moderate constant value growth over forecast period
Increasing competition from herbal digestive remedies
Ageing population will drive growth for digestive remedies
Table 29 Sales of Digestive Remedies by Category: Value 2018-2023
Table 30 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 32 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 33 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 34 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

Wound Care in Pakistan

KEY DATA FINDINGS

Full opening up of society post pandemic lockdowns benefits wound care
Uniferoz continues to dominate wound care in 2023
Gauze continues to account for most value sales within wound care
Moderate constant value growth over forecast period
Innovation needed to stand out from competition
Opportunity to further educate consumers about wound care
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Dietary Supplements in Pakistan

KEY DATA FINDINGS

Healthy growth, though from low base
Merck holds a strong lead
Superfoods and enriched beverages increasingly compete with dietary supplements
Positive outlook for dietary supplements
Health professionals key influencers in dietary supplements
E-commerce has strong potential over forecast period
Table 41 Sales of Dietary Supplements by Category: Value 2018-2023
Table 42 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 43 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 45 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 46 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 47 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

Vitamins in Pakistan

KEY DATA FINDINGS

Consumers favour multivitamins
International brands continue to dominate in vitamins
Influence of healthcare professionals crucial
Healthy growth over forecast period
Changing lifestyles boost demand for vitamins
Further segmentation in multivitamins
Table 48 Sales of Vitamins by Category: Value 2018-2023
Table 49 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 50 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Vitamins: % Value 2019-2023
Table 52 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 53 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 54 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

Weight Management and Wellbeing in Pakistan

KEY DATA FINDINGS

Players widen consumer base by focusing on overall health
Getz Pharma retains the lead in weight management and wellbeing in 2023
Social media boost sales performance
Positive outlook over forecast period
Weight loss programmes on TV have role in driving value sales
Emerging competition from products such as protein bars
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

Herbal/Traditional Products in Pakistan

KEY DATA FINDINGS

More natural positioning of herbal/traditional products benefits sector
Local players benefit from long-standing traditions
Informal sector continues to dampen value sales
Local players continue to dominate
Collaboration with Traditional Chinese Medicine could boost the sector
Need for stricter regulation
Table 61 Sales of Herbal/Traditional Products: Value 2018-2023
Table 62 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 63 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 64 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 65 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 66 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

Paediatric Consumer Health in Pakistan

KEY DATA FINDINGS

High birth rate and rising health awareness supports growth
Foreign multinationals benefit from consumer trust
Vitamins and dietary supplements strongest performer
Lack of paediatric consumer health products continues to limit development
Cough and cold remedies continues to benefit from loyal consumer base
Shift towards natural products over forecast period
Table 67 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 68 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 69 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 70 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Consumer Health

    • Adult Mouth Care
          • Adult Acetaminophen
          • Adult Aspirin
          • Adult Combination Products - Analgesics
          • Adult Diclofenac
          • Adult Dipyrone
          • Adult Ibuprofen
          • Adult Ketoprofen
          • Adult Naproxen
          • Adult OTC Triptans
          • Paediatric Acetaminophen
          • Paediatric Aspirin
          • Paediatric Combination Products - Analgesics
          • Paediatric Dipyrone
          • Paediatric Ibuprofen
          • Paediatric Naproxen
          • Acetaminophen
          • Aspirin
          • Combination Products - Analgesics
          • Diclofenac
          • Dipyrone
          • Ibuprofen
          • Ketoprofen
          • Naproxen
          • OTC Triptans
      • Topical Analgesics/Anaesthetic
    • Sleep Aids
      • Antihistamines/Allergy Remedies (Systemic)
        • Paediatric Allergy Remedies
        • Paediatric Cough/Cold Remedies
      • Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies
      • Cough Remedies
        • Nasal Sprays
        • Oral Decongestants
        • Inhalant Decongestants
        • Decongestant Rubs
        • Nasal Decongestant Drops
        • Nasal Decongestant Plasters
      • Medicated Confectionery
      • Pharyngeal Preparations
      • Medicated Shampoos
      • Topical Antifungals
      • Vaginal Antifungals
      • Hair Loss Treatments
      • Nappy (Diaper) Rash Treatments
      • Antiparasitics/Lice (Head and Body) Treatments
      • Antipruritics
      • Cold Sore Treatments
      • Haemorrhoid Treatments
      • Paediatric Dermatologicals
      • Topical Allergy Remedies/Antihistamines
      • Topical Germicidals/Antiseptics
        • Paediatric Diarrhoeal Remedies
        • Paediatric Indigestion and Heartburn Remedies
        • Paediatric Laxatives
        • Paediatric Motion Sickness Remedies
      • Diarrhoeal Remedies
      • IBS Treatments
        • Antacids
        • Antiflatulents
        • Digestive Enzymes
        • H2 Blockers
        • Proton Pump Inhibitors
      • Laxatives
      • Motion Sickness Remedies
    • Emergency Contraception
      • Allergy Eye Care
      • Standard Eye Care
      • NRT Gum
      • NRT Inhalators
      • NRT Lozenges
      • NRT Patches
      • Other NRT
      • First Aid Kits
      • Gauze, Tape and Other Wound Care
      • Sticking Plasters/Adhesive Bandages
      • Protein/Energy Bars
      • Sports Protein Powder
      • Sports Protein RTD
    • Sports Non-Protein Products
      • Combination Dietary Supplements
        • Aloe
        • Combination Herbal/Traditional Dietary Supplements
        • Cranberry
        • Echinacea
        • Evening Primrose Oil
        • Garlic
        • Ginkgo Biloba
        • Ginseng
        • St John's Wort
        • Other Herbal/Traditional Dietary Supplements
        • Co-Enzyme Q10
        • Combination Non-Herbal/Traditional Dietary Supplements
        • Eye Health Supplements
        • Fish Oils/Omega Fatty Acids
        • Glucosamine
          • Calcium Supplements
          • Mineral Supplements
        • Probiotic Supplements
        • Protein Supplements
        • Other Non-Herbal/Traditional Dietary Supplements
    • Paediatric Vitamins and Dietary Supplements
    • Tonics
      • Multivitamins
        • Vitamin A
        • Vitamin B
        • Vitamin C
        • Vitamin D
        • Vitamin E
        • Other Single Vitamins
    • Meal Replacement
    • OTC Obesity
    • Slimming Teas
    • Supplement Nutrition Drinks
    • Weight Loss Supplements
    • Herbal/Traditional Topical Analgesics
    • Herbal/Traditional Sleep Aids
    • Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies
    • Herbal/Traditional Digestive Remedies
    • Herbal/Traditional Dermatologicals
    • Herbal/Traditional Paediatric Dietary Supplements
    • Herbal/Traditional Dietary Supplements
    • Herbal/Traditional Tonics
    • Allergy Eye Care
    • Antihistamines/Allergy Remedies (Systemic)
    • Paediatric Allergy Remedies
    • Topical Allergy Remedies/Antihistamines
      • Paediatric Acetaminophen
      • Paediatric Aspirin
      • Paediatric Combination Products - Analgesics
      • Paediatric Dipyrone
      • Paediatric Ibuprofen
      • Paediatric Naproxen
      • Paediatric Allergy Remedies
      • Paediatric Cough/Cold Remedies
      • Paediatric Diarrhoeal Remedies
      • Paediatric Indigestion and Heartburn Remedies
      • Paediatric Laxatives
      • Paediatric Motion Sickness Remedies
    • Paediatric Dermatologicals
    • Nappy (Diaper) Rash Treatments
    • Paediatric Vitamins and Dietary Supplements

Consumer Health

It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and Wellbeing

See All of Our Definitions
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This report originates from Passport, our Consumer Health research and analysis database.

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